INTERNATIONAL
ARTIST PROFILE
 Daddy Yankee
Raymond Ayala (Daddy Yankee) was raised in Villa Kennedy, a public housing project in the capital of San Juan, Puerto Rico. An extremely talented baseball player, he was well on his way to the major leagues. However, when he was 17, an accident permanently damaged his leg. Ever since that event over a decade ago he has dedicated his life to his true passion, creating music. Daddy Yankee produced his first recording coached by the talented hands of DJ Playero, one of the pioneers of Reggaetón (a musical genre born in Puerto Rico during the early ‘90s from the fusion between classic Salsa, the traditional Puerto Rican Bomba, and the urban rhythm of Hip Hop.). Audiences immediately fell in love with Yankee’s lyrical ability and creative style. Soon, he was crowned “The king of Improvisation”. His vibrant energy has created a musical sensation that has crossed language and cultural boundaries to make Reggaetón an accepted musical genre among all kinds of people around the world.           Yankee’s carefully crafted lyrics and free-style ability to interpret his musical compositions have allowed the King of Improvisation to share his views and reach the masses in a consistently successful way. From love themes to socially-saturated comments on the everyday Puerto Rican culture, his songs have remained solid hits in the club scene and are considered Reggaetón classics.        Without a doubt, his solid record sales confirm his success and popularity within Latin Music. All of his albums have received platinum status. His latest release titled Barrio Fino is his most complete offering to date and has remained the highest selling Latin music album for the past year. The album earned its place in history by selling over one million copies World-Wide and reached the top of the Billboard Top Latin Album Charts; thus cementing his position at the forefront of the Reggaetón genre.           After an ascending career of more than 15 years within the Latin music scene and the entertainment industry, he has rightfully earned the recognition as one of the most respected and influential artists of his genre. Through his fierce dedication and the passion he has for his music it is evident that the future has many great things in store for Daddy Yankee.
Year of Release Album Title
2007 EL CARTEL - THE BIG BOSS
2006 Tormenta Tropical, Vol.1
2005 Barrio Fino
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